Sharewashing

The ecological production project of the Green European Foundation (ECOPRO) centralises its focus on the development of sustainable green technologies in a post-growth society.

At first glance, sharing initiatives would appear to be important elements for building an economy based on solidarity and sustainability. Yet, these different models of sharing do not generate the same societal and financial return. Some of them, such as Uber, are forms of ‘sharewashing’. In fact, Uber’s business model, financed by Goldman Sachs, is at the polar opposite of sharing.